Pokemon Go 4 Launch Campaign
Concept, Design, Motion
Creating social media assets for the launch of the new version of Pokemon Go Generation 4 mobile game, using rendered stills from the main TVC (video).
We needed to create something fun but with not much happening. The client requested a subtle animation so the parallax effect was the solution.
Creating the digital
Look-and-Feel
Look-and-Feel
Using supplied copy and assets, our idea was to introduce the characters, creating a connection with the customer. The characters would be sitting at a surreal world of ther own, inviting the customer to know more and interact.
The ads would be used in different languages so we needed to have a consistent approach for facilitating the localisation process.
And as the ads would be formatted to several aspect ratios and dimensions, creating a device for the logo to sit upon was crucial.
