Digital campaign created from the Key Visual
Digital campaign for the launch of Devil May Cry 5 for XBox. Using assets from the game’s key art, we designed the look-and-feel and concept for the storyboard.
Agency: Maverick Media London
Short and Punchy
In order for the ads to look dynamic like the game, and grasp the target audience's attention, I decided to use flash transition and eye-popping movements. The ads were publish online as well as in Digital Out-of-home screens across the UK - at shopping malls, roadside services, stations and busy hubs.
3 phase campaign
There were 3 phases to the campaign: Pre-order, Available Now, and Reviews. In the end, the campaign had a reach of tens of thousands direct and indirectly targeted, bringing a huge potential of buyers to the online shops, awareness of the franchise and increased ROI.
INTERACTIVE HTML5 BANNERS
Possibly the only industry in each Interactive Banners work well, gamers usually like to dive deep into what they are looking, watching the trailers and gameplay videos, and also interacting with whatever interface they find more easily. This is why I decided to give gamers more information about the characters in the story.
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"Since the Macromedia Flash days I work with user experience design, designing interfaces and behaviors, coding in HTML5 and animating in Javascript using CSS Transitions. This comes naturally after 20+ years in the industry and by following closely the tech advancements."
Banners "Standard"
150kb in file weight, these were built to have a very similar animation as the other assets.
