Project Cars 3 Launch Campaign
Art Direction, Design, Motion, HTML5
FACEBOOK CANVAS

Using this format allowed me to explore the User Experience and see how it could offer a deeper dive into the world of the game. 
Adding excitement and adventure to a banner

Once I got assets used in other parts of the overall campaign, it was a case of trying to make it very impactful and consistent across different formats and applications. 

Other Work

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