I needed to create a parallax effect of a car driving in a road, using the treatment from the TV ads, giving it a washed out look. I created a huge horizontal loop landscape with several layers, for a great parallax effect in high definition. The car was made in C4D by Benz Vongtane.
The final resolution of the PSD was around 6000x3000px and each scaled element (trees, mountains) were full definition.
Bringing this all to after effects made it simple to create a sense of speed, adjustable for other formats.
For the presentation, I created a mock-up homepage take-over.
London, March 2014